Ecommerce Investment Memorandum Template - 71 Pages
For: eCommerce of Marketplace Companies selling products with a Transactional Revenue model.
This comprehensive 71-slide Investor Memorandum (IM) is crafted for ecommerce and online marketplace businesses with transactional revenue that are selling products on a manufactured, warehoused, drop-shipped or white labelled basis. This IM is designed to provide a clear picture of your ecommerce business, highlighting key aspects that investors expect to see in a detailed description.
Ideal Company Stage: This deck is suited to a progressed Seed raise, or a Series A or Series B capital raise. A Full IM is usually required after the initial pitch meetings and the shorter form pitch deck has been provided. Please see our Ecommerce Pitch Deck if you need something in a shorter form.
Key Features:
- Covers every aspect of your business: The IM is a complete technical and narrative retelling of your business, organized to highlight the investment opportunity and future growth potential and perfectly tailored to the complexity of the modern ecommerce or online marketplace business model.
- Essential Metrics, Data and Projections: With over 75 critical metrics, tables and forecasts, the IM effectively communicates the efficacy of your business model and future business plans, helping prospective investors understand the viability of your ecommerce business today, and your future potential.
- Customizable Slides: Select between 45-60 slides from a choice of 71, with multiple design options available for important slides, to best tell your company's story. All graphs and graphic elements can be shaped to your brand.
- Proven Structure: The IM is based on decks our founder has successfully used in capital raising as well as analysis of over 100 other investor decks, ensuring the best combination of slides, graphics, and data to attract potential investors.
- How-To-Guides: Every presentation slide includes comprehensive coaching notes, helping you understand what investors look for and why. This enables you to present your data and financial statements in the most compelling way. These coaching notes really are what sets our products apart from other nicely designed decks available on the market. It's like having a corporate advisor in your pocket.
This Investor Memorandum provides potential investors with a detailed description of your ecommerce or marketplace company, its business model, and investment opportunity.
Sections:
- Introduction: Story, Exec Summary, Key Investment Information, Founders + More
- The Company: Mission etc, Values, Journey, Team, Structure + More
- Business Model: Model, Competition, Customer Personas, Category Dynamics, Vendors, Partnerships, Demographics, Pricing, IP and Regulations +More
- Market & Customer Dynamics: Addressable Market, Sales, Revenue & Profitability Metrics, Fulfilment Model and Dynamics, Category Profitability Dynamics, Growth Plans, Efficiency + More
- Financial & Deal Information: Forecasts, Assumptions, Growth Initiative, Use of Funds + More
- Appendices
Specs:
- 71 Slides
- Editable brand design, prose, and strategy statements
- Comprehensive coaching notes on every page explaining the page and its importance
- Editable graphs and tables to illustrate your financial projections and market analysis
- Available in Canva and PowerPoint
- Google Slides can be created by importing PowerPoint
Coaching Notes
Our resources contain comprehensive coaching notes explaining why and how we have included specific information, financial metrics and guidance. Not only do you get the 'what' you also get the 'why'.
Made In OZ For A Global Audience
Our resources are transferable to capital raising and funding topics in other countries, particularly the US. Downloads that are only relevant to Australia are clearly marked that way.
Try Our Free Stuff First
We give away amazing free resources that kick-start you your funding journey, so that you can be assured of the quality of our resources before you commit to paying.
BE INFORMED
Avoid long-term negative consequences of bad funding decisions.
Not to scare you, but if you take money from the wrong investor, in the wrong deal, that type of decision is near-impossible to reverse. Arm yourself with relevant, detailed information and walk into your pitch meetings and funding conversations looking (and sounding) like a pro.
Book A Meeting With Our Creator
Sally can help you with any burning questions you have about funding, as it is relevant to your business. Take a meeting with Sally to explain your unique situation and she can recommend the next natural steps in your funding journey.
